Case Study – Michał Jasiocha
Client
Michał Jasiocha – Warsaw-based commercial photographer working with corporate, fashion and business clients. His work is clean, structured and highly professional, so his website needed to reflect the same energy.
Goal
Redesign an existing website that already performed well in terms of SEO, but lacked visual consistency and technical refinement. The main objective was to maintain existing rankings while creating a minimalist, high-end website that aligns with Michał’s brand and attracts serious clients.
Challanges
The original site was built independently, using available online tools and resources.
Although the content was strong, the layout and responsive behavior fell short of expectations.
SEO structure had to be carefully preserved to avoid traffic loss.
The site needed better UX and smart filtering, due to a large number of client projects and case posts.
My Approach
This was a familiar story: a great photographer with solid content, but a website that didn’t reflect his quality. Michał had already done a lot of groundwork. My role was to bring clarity, structure and design direction.
We kept the site minimal and clean, with neutral tones and plenty of white space, to let the work speak for itself. After the first few weeks, we had a consistent structure in place and moved into refinements—adjusting layout, typography and user flow.
One of the key upgrades was building a custom project filtering system, which allows users to explore Michał’s extensive portfolio by category, without splitting the content across multiple pages. The goal was to keep navigation intuitive and seamless.
We kept the site minimal and clean, with neutral tones and plenty of white space, to let the work speak for itself. After the first few weeks, we had a consistent structure in place and moved into refinements—adjusting layout, typography and user flow.
One of the key upgrades was building a custom project filtering system, which allows users to explore Michał’s extensive portfolio by category, without splitting the content across multiple pages. The goal was to keep navigation intuitive and seamless.
Key Features
Minimalist layout with business and fashion clients in mind
Full SEO preservation and structural continuity
Custom filtering system for portfolio posts
Thoughtful UX choices based on real user needs
The Result
The result is a stripped-down, clean and professional website that resonates with high-end clients and agencies. Everything is streamlined – from layout to navigation – without losing the personality behind the work. Michał can now confidently share his site, knowing it reflects the level of quality he delivers every day.
